About Us
EXPLORER is a full service Market Research Agency with expertise in both Qualitative and Quantitative Research. We have experience of over 25 years in almost all product categories of national and multinational clients. For our clients' industries please click here.
Who we are
We are experienced in providing data - qualitative and quantitative - for Greek and international markets while also using new hybrid research methodologies (combining qualitative & quantitative methodologies, online & conventional, etc.). We offer high quality fieldwork in Quantitative Research that covers the whole of Greece. We offer Qualitative Research, which is undertaken by experienced psychologists using new methods and techniques.
Why Us
The robust scientific background of EXPLORER Research executives, their seniority and constant monitoring and training on global market research developments constitute the foundation upon which the Company has established trusted, loyal and long-standing relationships with clients.
The principles of EXPLORER Research lie in strictly following the scientific paradigm at all layers of the research process, the acute sense of accountability and high quality standards that permeate the daily operations of the Company.
EXPLORER is a member of ESOMAR (European Society for Opinion and Market Research) since 1998 and the Insights Association (ex- Council of American Survey Research Organizations (CASRO) and the Marketing Research Association (MRA)) since 2021.
Our values
Scientific Rigor
We follow globally recognized research methodologies to ensure our insights are reliable, accurate, and actionable.
Expertise & Continuous Learning
Our senior executives bring decades of experience and stay at the forefront of global market research trends—so you always benefit from the latest thinking.
Accountability
We take ownership at every stage of the process, delivering research you can depend on.
Quality Excellence
From fieldwork to final insights, we uphold the highest standards to provide data you can trust.
Trust & Long-Term Partnerships
We focus on building strong, lasting relationships by consistently delivering value and results.
Global Standards & Ethics
As proud members of ESOMAR and the Insights Association, we adhere to the highest international codes of ethics and professional practice.
Innovation
We leverage AI alongside qualitative, quantitative, and hybrid methodologies to deliver fresh perspectives and smarter solutions for your business challenges.
Our History
EXPLORER Research was founded by Mitsi Georgakis and Paminos Anastasopoulos.
EXPLORER Research becomes a member of ESOMAR (European Society for Opinion and Marketing Research).
EXPLORER Research establishes its Regional Offices in the cities of Thessaloniki, Ioannina, Patras, Rhodes and Heraklion to formally cover the entirety of Greece.
EXPLORER moves to its new headquarter offices on Zan Moreas 5, Chalandri, Athens, Attiki, Greece, 15232.
EXPLORER Research has a dynamic presence in market research and serves an active clientele of leading Greek and international businesses. High service standards and proven credibility have given us the privilege of strong and long-standing relationships with clients. EXPLORER Research becomes a member of the Insights Association (ex- Council of American Survey Research Organizations (CASRO) and the Marketing Research Association (MRA)).
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Fax: +30 210 68 58 020