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About Us

EXPLORER is a full service Market Research Agency with expertise in both Qualitative and Quantitative Research. We have experience of over 25 years in almost all product categories of national and multinational clients. For our clients' industries please click here.

Who we are

We are experienced in providing data - qualitative and quantitative - for Greek and international markets while also using new hybrid research methodologies (combining qualitative & quantitative methodologies, online & conventional, etc.). We offer high quality fieldwork in Quantitative Research that covers the whole of Greece. We offer Qualitative Research, which is undertaken by experienced psychologists using new methods and techniques.

Why Us

The robust scientific background of EXPLORER Research executives, their seniority and constant monitoring and training on global market research developments constitute the foundation upon which the Company has established trusted, loyal and long-standing relationships with clients.

The principles of EXPLORER Research lie in strictly following the scientific paradigm at all layers of the research process, the acute sense of accountability and high quality standards that permeate the daily operations of the Company.

EXPLORER is a member of ESOMAR (European Society for Opinion and Market Research) since 1998 and the Insights Association (ex- Council of American Survey Research Organizations (CASRO) and the Marketing Research Association (MRA)) since 2021.

 
 
 

Our Team

Senior-level executives in every research step

  • Only senior-level executives conduct on-field supervision and controls, guaranteeing optimal data quality and swift response in upcoming issues.
  • Junior staff may be there to learn, but not lead.

100% internal-staff supervision.

  • Field supervisors are senior-level internal staff only, at all times.
  • No outsourcing.
 

Assurance & Monitoring

Performance Assurance

We calibrate our field researchers’ performance in every project and take corrective actions when necessary.

Performance Monitoring

We have developed an internal grading system (L.E.C.*) to monitor performance of each researcher in terms of validity, reliability and time-to-quality ratio.

 

Our History

 
 
1997

EXPLORER Research was founded by Mitsi and Paminos Anastasopoulos.

 
 
1998

EXPLORER Research becomes a member of ESOMAR (European Society for Opinion and Marketing Research).

 
 
2000

EXPLORER Research establishes its Regional Offices in the cities of Thessaloniki, Ioannina, Patras, Rhodes and Heraklion to formally cover the entirety of Greece.

 
 
2007

EXPLORER moves to its new headquarter offices on Zan Moreas 5, Chalandri, Athens, Attiki, Greece, 15232.

 
 
2021

EXPLORER Research has a dynamic presence in market research and serves an active clientele of leading Greek and international businesses. High service standards and proven credibility have given us the privilege of strong and long-standing relationships with clients. EXPLORER Research becomes a member of the Insights Association (ex- Council of American Survey Research Organizations (CASRO) and the Marketing Research Association (MRA)).

Memberships

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