Success Stories
Learn more about our Worldwide Success Stories
Communication Research
Advertising and Concept Research
Refreshing Communication for a Global Ready-to-Eat Cereals Icon
The go-to cereal for active women, a global brand with strong presence in Greece, sought to evolve its communication strategy. The challenge: identify a brand ambassador and messaging approach capable of driving modernity and cultural relevance across television advertising and social media sponsored content.
Our Approach
Consumer focus groups & in-home experiential interviews to capture authentic insights.
Evaluation of ambassador options through the VisCAP Model (Visibility, Credibility, Attractiveness, Power) to ensure optimal resonance across channels.
Going the Extra Mile
Beyond pinpointing the most effective ambassador, we developed an “influencer ecosystem” strategy to complement TV and digital activations, amplifying the brand’s lifestyle positioning.
The Result
Significant market share growth
Uplift across all brand KPIs
Reinforced brand image of modernity, energy, and contemporary appeal
Premium Ice Cream Stick: Concept Testing and Repositioning Across the Balkans
The category-leading `indulgent, premium ice cream stick brand tasked us with testing a new concept and exploring brand repositioning across Greece and Bulgaria.
Our Approach
Unbranded qualitative concept testing
Identification of the most appealing route and replacement potential
Insights at both rational and emotional levels
Going the Extra Mile
We built key metrics and sales forecasts to guide strategic decisions and maximise impact across the region.
The Result
Confident sales projections for multiple scenarios
Successful new concept validation in both markets
Stronger premium positioning and loyalty in the Balkans
Reimagining a Global Baby Care Favorite
A premium, globally trusted baby care brand asked us to test its repositioning strategy in-market.
Our Approach
Home immersions to capture real-life usage and emotional drivers
Extended focus groups to explore perceptions of product, packaging, communication, and overall relevancy
Going the Extra Mile
Step-by-step guidance on communication materials and packaging to sharpen messaging for the target audience.
The Result
Successful brand repositioning that strengthened premium image and relevance
Insights that directly informed product, packaging, and communication strategy
Promotional Material Effectiveness: Targeted vs. Broad Audiences
The category leader in DIY furniture retailer asked us to test TVC appeal and the impact of targeting loyal members vs. the general audience.
Our Approach
Focus groups to explore reactions and potential barriers
Hall tests (CAPI) to measure attention, branding, effectiveness, and purchase intent
Going the Extra Mile
Benchmarked market trends, segmentation, and competitive landscape in multistore retail.
The Result
Forecasted sales impact of targeted vs. open advertising
Insights on consumer perceptions and motivation to purchase
Guidance to optimize tactical communication strategy
Usage & Attitude Studies
Nourishing Understanding: How COVID-19 Shaped Infant Nutrition in Mexico
A leading global dairy cooperative with a strong heritage in infant nutrition asked us to assess how COVID-19 shaped attitudes and behaviours around powder milk formula in Mexico.
Our Objectives
Capture the “mood of the nation” during COVID-19
Track category changes and shifts in brand perception
Diagnose competition and marketing mix effectiveness
Our Approach
Qualitative: Focus groups with mothers, in-depth interviews with pediatricians & pharma executives
Quantitative: Online consumer survey (CAWI)
The Solution
Market and competition map, including SWOT of major players
Analysis of attitudinal and behavioural changes driven by COVID-19
Going the Extra Mile
Tailored reports for mothers and pediatricians, providing deep insight into each group’s behaviours and expectations
The Result
Clear mapping of consumer and doctor expectations
Strategic guidance to help the client strengthen connections with healthcare professionals and families
Driving Consumer Choice: Attitudes & Behaviours in the Car Market
A leading automotive player asked us to explore how consumers perceive car segments, brands, and communication strategies in today’s market.
Our Objectives
Track shifts across segments: saloon, SUV, sports cars, crossovers
Diagnose brand and competition performance through marketing mix
Understand the consumer journey and selection criteria
Evaluate communication strategies across brands
Our Approach
Qualitative focus groups with quotas across major car brands
The Solution
Complete market and competition map, including SWOT of key players
Insights into attitudinal and behavioural shifts across car segments
Comparative evaluation of brand communication effectiveness
Going the Extra Mile
Identified emotional connections and deep value drivers within the category
Mapped need states linked to each car segment and communication style
The Result
Clear strategic guidance for brand positioning and future direction
Freshly Baked Perspectives: Consumer Behaviour in the Pastry Category
A leading player in the pastry market asked us to explore consumer attitudes, behaviours, and category dynamics.
Our Objectives
Track shifts across pastry segments (cheese pies, spinach pies, etc.)
Diagnose brand and competition performance through marketing mix
Understand the consumer journey and selection criteria
Our Approach
Qualitative focus groups with quotas across major pastry brands
The Solution
Complete market and competition map, including SWOT of key players
Insights into attitudinal and behavioural changes within the pastry category
Going the Extra Mile
Explored emotional connections and deep category values
Suggested new flavor combinations aligned with consumer preferences
The Result
Clear strategic guidance for brand positioning and new product development
Sipping Change: How Greeks Are Adopting Plant-Based Beverages
A leading player in the plant-based beverages category asked us to explore consumer attitudes, behaviours, and evolving trends in Greece.
Our Objectives
Track changes in category consumption and perception
Diagnose brand and competition performance through marketing mix
Understand the consumer journey and selection criteria
Monitor the acceptance of plant-based beverages beyond fasting periods
Our Approach
Qualitative: Extended focus groups with quotas across major brands
Quantitative: Household interviews (CAPI) with targeted respondents
The Solution
Complete market and competition map, including SWOT of key players
Insights into attitudinal and behavioural shifts in the category
Analysis of market evolution beyond seasonal or fasting-driven consumption
Going the Extra Mile
Explored emotional connections and deep category values
Forecasted future scenarios and trends to inform strategic planning
The Result
Identification of nutritional and lifestyle trends
Strategic guidance for new product development and category positioning
New Product/Concept positioning Research
Redefining Luxury: Positioning Athens’ Premier Shopping Destination
A leading developer asked us to evaluate the positioning, concept, naming, and logo of a new luxury shopping mall in Greece.
Our Objectives
Understand attitudes and behaviours towards shopping destinations
Explore selection criteria and motives for choosing shopping centres
Assess the luxury mall concept, naming, and logo
Our Approach
Qualitative focus groups with targeted consumer quotas
The Solution
Developed the Greek shopper profile: shopping occasions, categories, brands, and destinations
Mapped consumer stance towards malls and their willingness to adopt a new destination
Evaluated naming and logo alternatives
Going the Extra Mile
Identified emotional and rational drivers tied to shopping destinations
The Result
Successful launch of the largest luxury shopping mall in Athens
Recognition at the European Shopping Centre Awards
Formula for Success: Introducing a Global Infant Nutrition Brand in Iran
A leading global infant nutrition brand asked us to explore the opportunity for introducing its product in Iran, evaluating category dynamics, consumer behaviour, and potential positioning.
Our Objectives
Understand attitudes, behaviours, and decision-making around infant nutrition in Iran
Identify main influencers and selection criteria
Examine the infant powder milk formula category: usage, triggers, barriers, and brand dynamics
Map brand awareness, usage, and equities of competitors
Assess opportunity for positioning the established Western brand in Iran
Our Approach
Qualitative: Extended focus groups in Tehran
The Solution
Established category understanding: who, when, why, and how long consumers use infant formula
Identified rational and emotional drivers of category consumption
Market mapping of brands, competition, and marketing mix
Examined concept introduction strategies for the Iranian market
Going the Extra Mile
Uncovered market gaps and positioning opportunities for the brand
Developed targeted positioning strategies based on trends and consumer insights
The Result
Clear evaluation of whether and how the brand should enter the Iranian market
Quantitative Research
Mystery Aboard: Measuring Crew Performance and Traveler Satisfaction
A fund owning the leading commercial and tourist shipping companies in Greece and the Balkans asked us to assess crew service levels and overall traveler experience.
Our Objectives
Evaluate the traveler journey before the trip, during boarding, onboard, and at debarkation
Identify service strengths and areas for improvement across ships
Our Approach
Quantitative: Mystery shopping
Visits across vessels and dates, conducted in waves by different shoppers
The Solution
Evaluated service performance for each shipping company
Compared expected behaviors with actual crew performance using a scoring system
Highlighted main issues reducing evaluation scores for management attention
Assessed vessel interiors against traveler expectations
Going the Extra Mile
Presented traveler verbatims and impressions to management to capture the passenger perspective
The Result
Successful vessel restorations and addition of newer ships
Refresher courses introduced for staff to improve service quality
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