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Our Services

Our Offer, Research Services, Research Methodologies

Our Offer

EXPLORER can help you take your brand and business to the next level.

With our innovative methods and techniques, we can help you understand your target market and penetrate it the right way. Whether it's the numbers you need, the strategy, or both we're here to help you every step of the way.

Our expertise starts from our hometown of Athens, Greece and expands to the whole country as well as international destinations we have worked in.

Research Services

New Product Development Research

  • Identification of market gaps and opportunities.
  • Evaluation of new product Concepts.
  • Identification of market dynamics – market shifts and inertia.
  • Holistic evaluation of new product characteristics: packaging, placement, promotions, etc.
  • Market gaps and opportunities.
  • New product Concepts.
  • Market dynamics: market shifts and inertia.
  • Holistic evaluation of new product characteristics: packaging, placement, promotions, etc.

Concept and Communication Testing

  • Concept Testing (pre and post-launch)
  • Concept Development & Strategy

Advertising Research

  • Advertising & Marketing Effectiveness

Brand Research

  • Brand Research
  • Brand Image Research
  • Packaging Research

Usage & Attitude Studies

  • Consumer Research
  • Packaging Research
  • Product testing

Customer Satisfaction

Business to Business

Pharmaceutical Research and supplements

Qualitative Research Methodologies

1
Paired Interviews
2
Focus Groups
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3
Triangular in-depth discussions
4
Accompanied Visits
5
Personal Interviews
6
Analysis of Semiotics
7
Hybrid Methodologies
8
Online Research
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Areas of Expertise

Usage & Attitudes Research

Concept & Communication Testing

Pre – Launch and Post-Launch

New Product Development Research

Quantitative Research Methodologies

1
Hall Test Research
2
Business to Business
3
Research at Households – Face-to-face, Door-to-door
4
Telephone Interviews
5
Research at Points of Sale- Shopper
6
Online surveys
7
Mystery Shopping

Areas of Expertise

Usage & Attitudes Research

Concept Testing

Communication Testing

Product / Taste Tests

Mystery Shopping & Shopper

Package Testing

Tracking Studies

Simulation of Purchase Behavior

Customer Satisfaction Surveys

Naturalistic Studies

Public Opinion and Social Issues Research

Pharmaceutical Research

Memberships

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