OUR SERVICES - EXPLORER-RESEARCH

Research Services

EXPLORER can help you take your brand and business to the next level.

With our innovative methods and techniques, we can help you understand your target market and penetrate it the right way. Whether it's the numbers you need, the strategy, or both we're here to help you every step of the way.

Our expertise starts from our hometown of Athens, Greece and expands to the whole country as well as international destinations we have worked in.

Product/Taste Tests

Test and refine products before launch

Taste tests
Sensory evaluations
Prototype testing

New Product Development

Discover opportunities & optimize product strategies

Identify market gaps & trends
Evaluate new product concepts
Analyze market dynamics and consumer behavior
Assess product characteristics: packaging, placement, promotions

Concept & Communication Testing

Ensure your ideas resonate

Pre- & post-launch concept testing
Concept development & strategic guidance

Advertising Research

Maximize marketing impact

Advertising effectiveness
Marketing campaign evaluation

Brand Research

Build a strong, recognizable brand

Brand perception & image research
Packaging research

Usage & Attitude Studies

Understand consumer behavior

Consumer research & insights
Packaging research
Tracking studies
Simulation of purchase behavior
Naturalistic studies

Customer Satisfaction

Strengthen relationships & retention

Business-to-Business (B2B) satisfaction studies

Specialized Research

Target specific markets with confidence

Pharmaceutical research & supplements
Mystery shopping & shopper research
Public opinion & social issues research

Consumer Recruitment for Testimonials

Bring authentic voices into your campaigns

Recruitment of real-life consumers
Confession-style interviews
Testimonials for use in advertising

AI-Powered & Proprietary Research: Explorer’s Genius Custom GPT

Gain a competitive edge

AI-enhanced deep dive analysis & predictive modeling
Benchmarking enriched with qualitative insights
Explorer’s Genius Custom GPT Communication Version leveraging over 1,000 investigated materials from qualitative and quantitative projects

Explorer’s Ad Intelligence Hub

Turn insight into advertising advantage.

Explorer’s Ad Intelligence Hub is a GPT-powered qualitative intelligence platform that aligns creative intent, brand strategy, and consumer interpretation before quantitative testing.

It replaces siloed ad evaluation with early, shared insight into how meaning is created, where effectiveness breaks down, and what to refine—driving faster alignment, clearer decisions, and stronger work before launch.